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Their widespread social networking listings and you can strange, sensational advertising methods have proven your getting a king regarding the fresh spectacle

Their widespread social networking listings and you can strange, sensational advertising methods have proven your getting a king regarding the fresh spectacle

Up to Bad Bunny embodies a good

Despite having only made musical in Foreign-language, Crappy Rabbit is on their solution to to be a household identity in america. The worldwide pop star is ubiquitous, out-of topping Spotify’s annual around the world maps couple of years in a row in order to searching into the “The newest Tonight Tell you Featuring Jimmy Fallon” and you can “Saturday-night Real time.” He has got worked which have artists such as for instance Drake and you will Jennifer Lopez and you will even generated a foray towards the top-notch grappling.

This introduces a concern you to definitely extends to the brand new tendencies of well-known culture today: Is there things regarding compound at the rear of brand new spectacle? Crappy Bunny’s the newest album “Un Verano Sin Ti” (“A summer time As opposed to Your”), and his larger looks from work, talks to what sociologist Zygmunt Bauman do call “h2o modernity,” the concept one to fixed knowledge claims was dissipating on the even more arbitrary and you may modifying of those.

The songs towards Crappy Bunny’s the fresh new record show the impression of emptines and you may existential dread one to little is it is fulfill him in the tomorrow.

Born Benito Antonio Martinez Ocasio for the Almirante Sur, Puerto Rico, in 1994, Crappy Rabbit shows the newest fluid nature of one’s postmodern cultural minute. Immediately following their early days being employed as a good bagger into the a food shop who released sounds into their SoundCloud account, the guy fansfan.com my sources was able to getting closed that have Universal Enjoyment and you will skyrocket so you’re able to global fame within just three years.

These extremes create a paradoxical unity: of libertinism and despair, forgetfulness and self-conscious introspection, pleasure and melancholy, the demonic and the sacred. Taking a page from existentialist philosophers like Camus and Sartre, his music reflects the cultural sensibility that eschews eternal truth claims as absurd-and concludes that the only way to face the absurdity of the universe is to live in the moment. carpe diem attitude, his music also unveils the darker, more pessimistic side of this cultural sensibility.

The songs to your his the latest record album inform you the impression out-of condition, existential fear and you will concern you to nothing is also it is satisfy him for the the near future. He despairs off insufficient permanence, hence actually is notably less tempting as it might enjoys 1st appeared as if. They have become a sound getting their generation, namely for younger millennials and you will “Zoomers” who happen to be disillusioned into therefore-named virtues regarding moderation and you will bourgeois respectability. His music speaks to people who veer off the center of your road towards this new fringes regarding what is thought commonplace. It proclivity to own extremes opens the entranceway so you’re able to a great deal more frank and you will transparent conversations on human nature, interest and you will interests, alluding to help you common questions relating to endless spiritual truths.

Listeners normally pay attention thematic pressure toward his prior to albums, which have songs such as for example “Estamos Bien” (“We are all Correct”) of his introduction album “X100PRE” (an on-line way of creating “Por Todos los dias,” or “Forever”) embodying the new libertine rod from just what the guy calls their “Nueva Faith.” “Everything’s great,” the guy raps, “today We woke up content and you may happier,” when he will continue to mention the brand new functions, jewelry, money and beautiful feminine the guy extends to enjoy each day. And if some one questions if or not he is really found, they have no problem informing all of them “where to go.” You’re remaining curious whether or not the some one thinking your was his haters otherwise themselves.

The brand new introduction away from Bad Bunny’s sounds and you will social picture portray new substitute for regarding stable, fixed opinions having thinking and you may habits you to oscillate between extremes

In the event that “Estamos Bien” represents the extreme libertine pole, “RLNDT” (otherwise “Rolandito”) is short for others significant. Using the term out of a baby who mysteriously gone away inside the 1999 into the Puerto Rico, Bad Rabbit reflects on his existential crisis sparked because of the their rapid go up so you can fame, continual the word, “Whom have always been I? I don’t know, We forgot.” He continues to inquire about whether or not he will be move to Goodness or to astrology, and you will if or not their distress is grounded on emotional upheaval away from his youthfulness.

作者: 张群峰



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